In today’s fast-paced digital landscape, capturing your audience’s attention and effectively conveying your message is a pain in the backside for businesses. This is where explainer videos come into play. Explainer videos are concise, engaging, and highly informative tools that have rapidly gained popularity in the business world. In this blog post, we’ll explore what explainer videos are and why they offer a multitude of benefits for businesses.
What Are Explainer Videos?
Explainer videos are short, typically 1 to 3-minute videos that utilize a number of styles including animation, motion graphics, mixed media or live-action footage to explain a concept, product, or service in a clear and engaging manner (see the ‘Reel’ video above for a selection of examples). They are designed to simplify complex ideas, making them easy for viewers to understand. Explainer videos are versatile and can be used for a variety of purposes, including product demos, educational content, marketing campaigns, and onboarding processes.
”Today's internet is built on video. Much more difficult to create well, far more impactful when it works.Seth GodinAmerican author
Benefits of Using Explainer Videos for Business:
- Clarity and Conciseness: Explainer videos excel at conveying complex information in a clear and concise manner. They break down intricate concepts into easily digestible pieces, making it easier for viewers to understand your message.
- Increased Engagement: Humans are naturally drawn to visual content. Explainer videos capture attention and keep viewers engaged, increasing the likelihood of your message being absorbed and remembered.
- Improved Conversion Rates: Businesses often use explainer videos on their websites or in marketing campaigns. When done effectively, these videos can significantly boost conversion rates by guiding potential customers through the buying process and addressing their pain points.
- Enhanced SEO: Search engines favor video content, and having explainer videos on your website can improve your search engine rankings. This can result in higher visibility and more organic traffic to your site.
- Brand Consistency: Explainer videos allow you to maintain a consistent brand image and message across various platforms. This consistency helps build trust and recognition among your audience.
- Cost-Effective: Compared to traditional advertising methods, producing explainer videos can be cost-effective. With advancements in technology and the availability of various tools and platforms, creating high-quality videos has become more accessible.
- Shareability: Engaging and informative explainer videos are more likely to be shared on social media platforms. This can expand your reach and introduce your brand to new audiences.
- Measurable Results: Most video hosting platforms provide analytics that allow you to track the performance of your explainer videos. You can monitor metrics like view count, engagement, and conversion rates, enabling you to refine your content and strategy.
- Educational Value: Explainer videos can serve as educational tools, helping your audience understand your products or services better. Informed customers are more likely to make informed decisions.
- Global Reach: Explainer videos transcend language barriers, making them ideal for reaching international audiences. They can be easily translated or dubbed to cater to different markets.
In conclusion, explainer videos are a compelling and effective tool for businesses looking to communicate their message, increase engagement, and drive conversions. Their versatility, ability to simplify complex concepts, and capacity to tell engaging stories make them an invaluable asset in today’s competitive digital landscape. We can produce animated explainer videos as part of your marketing strategy so you too can reap the many benefits they offer and stay ahead of the game.
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Lost Marble is an animated explainer video company. We hire scriptwriters, voice-over talents and whoever else as needed. We’ve been creating animated video content since 2004 for businesses of all sizes. We put our superpowers to good use by utilising the Adobe Creative Cloud apps and by fuelling ourselves with an abundance of caffeine.
On average, we charge around £4000 for a 90 second animated explainer. This price covers research, scripting, storyboards, a professional voice-over, royalty-free music and full production. Pre-production (scripting, storyboarding etc.) usually takes about 4 weeks to complete and then production generally takes around 2-3 weeks.
If you’d like us to create an animated explainer video for you, please fill in the form below and we’ll get back to you ASAP.