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Explainer videos are an awesome way to convey complex ideas in a simple, engaging, and visually appealing way. Animated videos are versatile tools that have been used across various industries and platforms for many years, but if you’re new to the world of explainer videos, you probably have some burning questions. Fear not! In this FAQ post, I’ll provide answers to some of the most common queries about explainer videos including how they’re made, how long production takes and how much they cost.

Pebbls explainer video

Animated explainer video for Pebbls

Coursera: Degree

Mixed media animation for Coursera

Health on Demand

Promotional video for MMB


Animated promotional video produced for google.

Mercer: Ageing Works

Motion graphics animated explainer video for Mercer UK


An animated explainer produced for the ROARSOME Warmzilla!

An explainer video is a short, concise, and usually animated video that explains a product, service, concept, or process in an easy-to-understand way. They are designed to grab viewers’ attention and communicate information effectively. You can see some examples above or on our frontpage portfolio.

Explainer videos offer several benefits:

  • Simplicity: They simplify complex topics.
  • Engagement: They keep viewers interested and entertained.
  • Clarity: They communicate your message clearly and memorably.
  • Conversion: They can boost conversion rates for products or services.
  • Versatility: They can be used on websites, social media, email campaigns, and more.

The ideal length for an explainer video is typically between 60 to 90 seconds. This duration is long enough to convey your message but short enough to maintain viewers’ attention. However, the length may vary depending on the complexity of the topic.

A compelling explainer video script should:

  • Begin with a hook to grab the viewer’s attention.
  • Clearly identify the problem or need.
  • Present your solution or product as the answer.
  • Highlight the benefits or features.
  • Include a call to action (CTA).
  • Keep it concise and engaging.

The style of your explainer video should align with your brand and the message you want to convey. Common styles include:

  • 2D Animation: Simple and cost-effective.
  • 3D Animation: Adds depth and realism.
  • Whiteboard Animation: Hand-drawn illustrations for an educational feel.
  • Live Action: Features real people or scenes.
  • Motion Graphics: Uses text and graphics for a sleek, modern look.

Creating an explainer video typically involves these steps:

  1. Planning: Define your goals, target audience, and message.
  2. Scriptwriting: Develop a compelling script.
  3. Storyboarding: Create a visual outline of your video.
  4. Voiceover and Music: Select appropriate voice talent and music.
  5. Animation/Production: Bring the video to life.
  6. Editing: Fine-tune and add final touches.
  7. Distribution: Share your video on relevant platforms.

You can measure the success of your explainer video by monitoring metrics such as:

  • View Count: The number of times your video is watched.
  • Engagement: Likes, shares, and comments.
  • Conversion Rate: The percentage of viewers taking the desired action.
  • Click-Through Rate (CTR): The number of clicks on embedded links.

The cost of producing an explainer video can vary widely. Factors like style, length, complexity, and quality all influence the cost. While high-quality animations may require a substantial budget, simpler videos can be more budget-friendly. We generally charge around £4000 per 90 second video. Feel free to contact us for a more precise quote.

Lost Marble

Lost Marble is an animated explainer video company. We hire scriptwriters, voice-over talents and whoever else as needed. We’ve been creating animated video content since 2004 for businesses of all sizes. We put our superpowers to good use by utilising the Adobe Creative Cloud apps and by fuelling ourselves with an abundance of caffeine.

If you’d like us to create an animated explainer video for you, please fill in the form below and we’ll get back to you ASAP.

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