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North Wales Police

'Positive Action' explainer video

We’ve been working with every Police force in the UK for the past few years creating around 50 animated videos so far. Our most recent video is for North Wales Police or, Heddlu Gogledd Cymru. The topic this time was ‘Positive Action‘.

Positive Action‘ is about making sure that the most qualified people are applying for a position or a promotion. This is achieved by identifying things that put people off applying and addressing them, helping people to know that they are welcome to apply and will be treated fairly.

All of the previous explainer videos produced for the Police were in the ‘whiteboard explainer’ style. North Wales wanted a more animated and colourful video with a lot more movement and ‘pop’. We kept some of the original character style but enhanced the rigs and facial features and we used photos and video of hands as we did in the whiteboard animations.

We also created a version of the video in Welsh. Translating and featuring Welsh text in an explainer is always ‘fun’… Spanish, Italian, French etc. are all fairly simple but Welsh is a completely different thing. Having worked on a number of Welsh videos over the last few years, I’ve gained a lot of respect for Welsh speakers.

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