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Animated videos are a game-changer

As attention spans shrink, getting people to focus and listen is no easy feat…. Everyone’s scrolling, multitasking, or just plain busy. To be honest, people really can’t be bothered with anything online that isn’t engaging within the first 5-10 seconds. So, how do you make them stop and actually notice your business? The answer: animated video. They grab attention, explain ideas, and boost engagement like nothing else. You’ve probably seen them—those fun, colourful clips or short 90 second explainers that make even the most boring topics seem interesting. They’re not just fun to watch (though that helps!). They’re a secret weapon for businesses of all shapes and sizes. They can be used for everything from online marketing to internal presentations and pitches and can blend in seamlessly with your branding. Here’s 5 reasons why you need one:

1. They make the complicated simple

Got a product or service that’s tough to explain? No problem. Animation turns your ideas into visuals that anyone can understand. Think of it as storytelling on steroids—it’s clear, fun, and gets the point across in seconds.

2. They’re total attention magnets

In a sea of ads, static images, and endless text, animated videos pop. Bright colours, cool transitions, and snappy scripts? Yeah, they’ll keep people watching. And once they’re hooked, they’re way more likely to remember you.

3. They show off your brand’s personality

Want to look modern? Quirky? Professional but approachable? Animation lets you design everything—characters, colors, music—to match your vibe. It’s like giving your brand its own voice, and people love that.

Pebbls: Animated explainer video

Video marketing is the new normal

4. They’re easy on the wallet (and your schedule)

Forget expensive shoots, camera crews, and rescheduling because the weather’s bad. Animated videos skip all that hassle. Plus, it’s super easy to update them if your product changes or you want to refresh your message.

5. They can be watched almost everywhere

From Instagram to your website, animated videos fit in perfectly. They’re short enough for social media but impactful enough to pitch your business in a meeting. And bonus—they’re super shareable.

The bottom line

If you want to stand out, connect with your audience, and grow your business, animated videos are the way to go. They’re fun, effective, and totally worth it. So, what are you waiting for? Hire us! Want some ideas for your first animated video? Let’s brainstorm together!

Coursera: Animated explainer video

96

...of people have watched an explainer video to better understand a product

68

...of users prefer watching an explainer video on how to fix a product rather than contacting customer support

85

...of people are more likely to purchase a product after watching an explainer video

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