This is the second animated explainer video we have produced for the wonderful folks over at Lending Stream. We created this one to look like it might have been filmed with cut-outs on props being dropped from pulleys and held by hand. Lending Stream have a bit of a quirky feel to their television commercials so it seemed fitting to move away from the basic 2D animated explainer format. In their most recent TV spot they use a literal stream to get the point across as we see level-headed Lenny on a row boat talking to Lending Stream customers sailing past him. We took this and used it in the animated version to mirror their current marketing approach. We also added in a duck…because, who doesn’t like duckies?
We created two cut-down versions for Lending Stream to use in social media outlets such as Instagram, Twitter and Facebook. It’s extremely useful to have a shorter edit that you can post in it’s entirety to a social feed. On Facebook and Twitter, you can upload your 30 second video and it will auto-play on a viewers feed as they scroll to it. It’s a great way of standing out and getting noticed amongst a ton of other text and image based tweets and posts. It also serves the purpose of forcing you to condense your message down to it’s core essentials – really focusing on delivering what’s important without any filler content.
If you’d like us to create an animated explainer video to explain or promote your business, service or idea – fill in the form below.
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