Making AI work for you (not the other way around)

At Lost Marble, we don’t just hit “generate” and hope for the best. We’re using AI as a powerful new engine, but we’re still the ones in the driver’s seat. By combining AI clips with traditional digital editing and proper animation, we’re able to create high-end content that actually stays on brand.

Here is how that looks across different sectors:

• Manufacturing & Tech: Visualising what’s happening inside a machine or showing a “fly-through” of a data centre that hasn’t been built yet.

• Property & Architecture: Creating mood and atmosphere for a space before the first brick is laid.

• Education: Breaking down dry or difficult topics into visuals that actually stick in the mind.

• Retail & Marketing: Generating high-quality assets for social or web that would usually require a full-scale location shoot.

The Hybrid Approach: AI + Human Polish

The “secret sauce” (if you’ll excuse the phrase) is the mix. AI is brilliant at generating raw visuals and ideas quickly. However, it still needs a human eye for the details—the pacing, the colour grade, and the timing of the animation.

We basically let AI handle the heavy lifting to get those initial visuals off the ground. Once we have the core building blocks, we step in to refine the shots, stitching everything together with professional editing and motion graphics to really make it pop. It’s honestly the best of both worlds. You get a final piece that’s way faster to produce than doing it the old-school way, much more flexible than digging through generic stock footage, and infinitely more polished than just hoping for the best with a raw AI prompt.

The short reels included in this blog post are here to showcase the technology right in action, featuring a diverse range of AI-generated clips designed to clearly highlight the exciting potential available for your brand.