I think this vital question gets overlooked all too often. Because explainer videos are becoming more and more of a center piece as far as marketing a product or service online go, it’s more often than not an order from the head of marketing “we want a new logo, a more responsive site and one of those explainer video thingies that everyone else has” than sound reasoning. If the motivation behind hiring us to create an explainer is solely because your competition has one and you don’t want to be left behind, then fine…but why not use it anyway? You’ve paid for it, so where’s the harm?
Here’s a few ways that you can benefit from using your explainer video:
- Increased conversion rates
- Product clarity
- Better Google ranking
- 70%+ of internet users watch video
- Easily shareable
- Increased web traffic
- Audience retains information
- Brings your sales pitch to life
- Showcases your branding & personality
Explainer videos aren’t just popular because everybody has one, they’re popular because they work. If your competition has one, it’s likely because it helps with a lot of the things listed above.
For more information on what explainer videos are and how to use them, read this page.