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What does your brand stand for?

What does your brand stand for? If you tell me about service and quality and customer focus, you haven’t answered my question, because a hundred other brands stand for that. If you are what others are, then there’s nothing here to own or protect or build upon…Make a list of the differences and the extremes and start with that.  A brand that stands for what all brands stand for stands for nothing much.

Seth Godin
Read the full post on his awesome blog.



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