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What does your brand stand for?

By 31 May 2013No Comments

What does your brand stand for? If you tell me about service and quality and customer focus, you haven’t answered my question, because a hundred other brands stand for that. If you are what others are, then there’s nothing here to own or protect or build upon…Make a list of the differences and the extremes and start with that.  A brand that stands for what all brands stand for stands for nothing much.

Seth Godin
Read the full post on his awesome blog.

 

 

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