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Explainer videos are an amazingly effective way of getting more attention for you business, services and ideas. They boost search engine visibility, click-through rates and sales, they’re easily shared and the effectiveness of the explainer video is growing bigger and greater every day. With that in mind, if you don’t have one already, you really should.

Here’s a list of our 5 favourite animated explainers:

1.) Further

Style: Motion graphics explainer
Why we picked this one: The look and feel is balanced precisely on the fine line between cartoon and professional, clean and grungy. It’s a weird compilation of styles but it works. We’ve had more positive feedback for the Further explainer video than any other we’ve ever made.
Notes: The client had a specific feel in mind for the video but granted us almost complete creative freedom.

2.) SavvyRoo

Style: Cartoon/website demo explainer
Why we picked this one: I love the characters and the humorous feel they bring to the topic. Also, my son who was 11 months old at the time, provided the voices for the characters throughout the animation.
Another video where we were given almost complete creative freedom and another, like Further, that has worked tremendously well for the client.

3.) Socialte App

Style: Motion graphics explainer
Why we picked this one: I love the voice-over choice and the bold red background. The motion, the style and pacing work very well and it blends in perfectly with the clients existing brand.

4.) VoxPopMe

Client: One Result
Style: Motion graphics/Mobile App demo
Why we picked this one: It’s simple and to the point and sometimes, that’s precisely what’s needed.

5.) Medicaid Fast

Client: Medicaid Fast
Style: Whiteboard explainer/website demo
Why we picked this one: It’s a nice blend of two styles. The whiteboard animations make the concept part easy to absorb and understand and the demo/motion graphics bring to life the website walk-through.

Benefits of having an explainer video:

  • Increased conversion rates
  • Product clarity
  • Better Google ranking
  • 70%+ of internet users watch video
  • Easily shareable
  • Increased web traffic
  • Audience retains information
  • Brings your sales pitch to life
  • Showcases your branding & personality

If you would like to discuss having your own explainer video created, click here to send us an email and we’ll get in touch.