We never had that overnight, accidental, viral wonder that spread to a few million people while we slept, putting us firmly on the explainer map by morning. We didn’t have a guy from Google incidentally come across a video we created, landing us a gigantic first client. Our journey was a decade-long marathon. We’ve paid our dues along the way working with tiny start-ups through Elance, creating some very iffy music videos and accidentally helping promote a sort of pyramid scheme/self-help scam. We’ve almost given up and called it a day more times than I can recall.
However, we stuck it out, we improved, we landed bigger and better clients and ten years later, work is fun.