W e were hired by Ginger Black Media to help them explain and promote their many services. The problem they had was explaining everything they have to offer in a…
We created an animated explainer video for Signkick's Trading Bridge. Trading Bridge is a friction-free way for Digital Out of Home/Out of Home media owners to connect and trade with…
Facts and figures Portfolios, quotes and great scripts mean nothing unless the explainer video works, right? They're a hard thing to gauge, especially if you're not sure how to quantify…
Media has changed beyond recognition over the last five years. So why hasn't your media buying? Audience Store can help you buy customers not just space. Their Programmatic buying systems use highly…
'Risk' I couldn't begin to tell you about how many times a great idea has been stripped down to a good idea because of fear. Something with massive potential becomes…
We cover everything What parts of the production process do we cover? We get asked this before just about every job. The easy answer is 'we cover everything'. However, below…
We recently started work on a series of four explainer videos for Innovia Films, the first of which, for their UltraFoil product can be seen above. Innovia are a leading global producer of…
I think this vital question gets overlooked all too often. Because explainer videos are becoming more and more of a center piece as far as marketing a product or service…
Here's everything you should know about explainer videos. What are Explainer videos? Let's start at the core. Explainer videos are 1-2 minute videos that explain and/or promote a business, service or…
Pera EEMEA is a strategic partner to governments, their agencies and business. We were given the task of creating a quirky, yet professional animated explainer video to help explain and…
I think that perhaps the biggest issue we face when working with a client to create an explainer video is 'too much information'. The client will often feel that…
While it's true that brands, products and services are more applicable or attractive to certain demographics, your target audience is always the same...human beings. Even if you're marketing B2B, a business…