W e were hired by Ginger Black Media to help them explain and promote their many services. The problem they had was explaining everything they have to offer in a…
We have a pretty good guide to how things move along when creating an animated explainer video, but in truth, every project is unique. In some cases, the client asks for a…
Media has changed beyond recognition over the last five years. So why hasn't your media buying? Audience Store can help you buy customers not just space. Their Programmatic buying systems use highly…
Quite often, we'll disagree with you. This is not to suit our needs or to make our jobs easier but for the sake of the project. Some clients take this…
This is the third in a series of four animated marketing video for InnoviaFilms. With their Plus Range film series, they've succeeded in setting the new benchmark, delivering for the first time…
This is the second in a series of four animated marketing videos for InnoviaFilms. While the UltraFoil promotional video we previously created was made entirely with 3D software, this one…
'Risk' I couldn't begin to tell you about how many times a great idea has been stripped down to a good idea because of fear. Something with massive potential becomes…
We cover everything What parts of the production process do we cover? We get asked this before just about every job. The easy answer is 'we cover everything'. However, below…
We recently started work on a series of four explainer videos for Innovia Films, the first of which, for their UltraFoil product can be seen above. Innovia are a leading global producer of…
I think this vital question gets overlooked all too often. Because explainer videos are becoming more and more of a center piece as far as marketing a product or service…
Here's everything you should know about explainer videos. What are Explainer videos? Let's start at the core. Explainer videos are 1-2 minute videos that explain and/or promote a business, service or…
Pera EEMEA is a strategic partner to governments, their agencies and business. We were given the task of creating a quirky, yet professional animated explainer video to help explain and…
I think that perhaps the biggest issue we face when working with a client to create an explainer video is 'too much information'. The client will often feel that…
While it's true that brands, products and services are more applicable or attractive to certain demographics, your target audience is always the same...human beings. Even if you're marketing B2B, a business…