W e were hired by Ginger Black Media to help them explain and promote their many services. The problem they had was explaining everything they have to offer in a…
We have a pretty good guide to how things move along when creating an animated explainer video, but in truth, every project is unique. In some cases, the client asks for a…
Media has changed beyond recognition over the last five years. So why hasn't your media buying? Audience Store can help you buy customers not just space. Their Programmatic buying systems use highly…
How long should an explainer video be? There's no one singular answer but here's a guide to getting it about right. 30 seconds If you're looking for a 30 second…
ETS HR consultancy and technology services help companies to better engage, evaluate and develop their people in order to grow and improve their business.We created this animated explainer video to explain…
This is the second in a series of four animated marketing videos for InnoviaFilms. While the UltraFoil promotional video we previously created was made entirely with 3D software, this one…
'Risk' I couldn't begin to tell you about how many times a great idea has been stripped down to a good idea because of fear. Something with massive potential becomes…
We cover everything What parts of the production process do we cover? We get asked this before just about every job. The easy answer is 'we cover everything'. However, below…
We sketch ideas and figure out a style to fit the branding and the message, create a fully rendered version and present it to the client. We then put that…
We recently started work on a series of four explainer videos for Innovia Films, the first of which, for their UltraFoil product can be seen above. Innovia are a leading global producer of…
I think this vital question gets overlooked all too often. Because explainer videos are becoming more and more of a center piece as far as marketing a product or service…
Here's everything you should know about explainer videos. What are Explainer videos? Let's start at the core. Explainer videos are 1-2 minute videos that explain and/or promote a business, service or…
Pera EEMEA is a strategic partner to governments, their agencies and business. We were given the task of creating a quirky, yet professional animated explainer video to help explain and…
I think that perhaps the biggest issue we face when working with a client to create an explainer video is 'too much information'. The client will often feel that…
While it's true that brands, products and services are more applicable or attractive to certain demographics, your target audience is always the same...human beings. Even if you're marketing B2B, a business…
There's a story that was reported by the Washington Post as a social experiment that will serve the purpose of helping me to get my point across so I'll briefly…