W e were hired by Ginger Black Media to help them explain and promote their many services. The problem they had was explaining everything they have to offer in a…
This is Yeti. The Yeti is a short series of animations I'm creating as a side-project. I've worked on animations for a decade but I've never really made a real…
This is the third in a series of four animated marketing video for InnoviaFilms. With their Plus Range film series, they've succeeded in setting the new benchmark, delivering for the first time…
This is the second in a series of four animated marketing videos for InnoviaFilms. While the UltraFoil promotional video we previously created was made entirely with 3D software, this one…
We cover everything What parts of the production process do we cover? We get asked this before just about every job. The easy answer is 'we cover everything'. However, below…
We sketch ideas and figure out a style to fit the branding and the message, create a fully rendered version and present it to the client. We then put that…
We recently started work on a series of four explainer videos for Innovia Films, the first of which, for their UltraFoil product can be seen above. Innovia are a leading global producer of…
Here's everything you should know about explainer videos. What are Explainer videos? Let's start at the core. Explainer videos are 1-2 minute videos that explain and/or promote a business, service or…
Pera EEMEA is a strategic partner to governments, their agencies and business. We were given the task of creating a quirky, yet professional animated explainer video to help explain and…
I think that perhaps the biggest issue we face when working with a client to create an explainer video is 'too much information'. The client will often feel that…
While it's true that brands, products and services are more applicable or attractive to certain demographics, your target audience is always the same...human beings. Even if you're marketing B2B, a business…
Sometimes life gives you happy surprises. But surprises aren't something you want out of a home loan. You want to know that you have the right home financing to meet…