We recently created an explainer video for Lending Stream. Lending Stream offer short-term solutions for your financial needs. I worked closely with a couple of guys from their marketing team…
Before we begin pre-production, we present style samples to our clients. Sometimes they're in the form of still images or rough sketches and other times we create short segments of…
When we're pitching an idea for a project to the client, we often throw together an animated sample for them to preview. Sometimes we create these clips to show the…
The curse of knowledge is a cognitive bias that leads better-informed parties to find it extremely difficult to think about problems from the perspective of lesser-informed parties. Also, pizza.
Every now and then, especially when I'm out of ideas for decent blog posts, I'll post up a 'what we're working on'. What this is (pretty sure you already figured…
But we only budgeted £500 for a video! Ok, but we can't make you a 2 minute explainer video for that. Well, I don't see why...it can't be that hard, it's just…
...we're super nervous about video and our marketing guy thinks it's safer to do what we've always done (even if it doesn't work) I get it. Diving into anything new…
Erm, now what? Some clients think exactly that after we deliver their video...'now, what do we do with it?'. Actually, they're ahead of a lot who imagine that by simply…
We have a pretty good guide to how things move along when creating an animated explainer video, but in truth, every project is unique. In some cases, the client asks for a…
Quite often, we'll disagree with you. This is not to suit our needs or to make our jobs easier but for the sake of the project. Some clients take this…
How long should an explainer video be? There's no one singular answer but here's a guide to getting it about right. 30 seconds If you're looking for a 30 second…
Its not a secret that most of us prefer to watch something rather than read about it. This is especially true when the subject matter is not something that we…
'Risk' I couldn't begin to tell you about how many times a great idea has been stripped down to a good idea because of fear. Something with massive potential becomes…
We cover everything What parts of the production process do we cover? We get asked this before just about every job. The easy answer is 'we cover everything'. However, below…
I think this vital question gets overlooked all too often. Because explainer videos are becoming more and more of a center piece as far as marketing a product or service…
Here's everything you should know about explainer videos. What are Explainer videos? Let's start at the core. Explainer videos are 1-2 minute videos that explain and/or promote a business, service or…
I think that perhaps the biggest issue we face when working with a client to create an explainer video is 'too much information'. The client will often feel that…