Before we begin pre-production, we present style samples to our clients. Sometimes they're in the form of still images or rough sketches and other times we create short segments of…
Lee19 January 2016
Do you remember, back when you were about 7 or 8 and you'd dream about someday looking at graphs and charts? No? Me either.
Lee6 November 2015
The curse of knowledge is a cognitive bias that leads better-informed parties to find it extremely difficult to think about problems from the perspective of lesser-informed parties. Also, pizza.
Lee2 September 2015
With video looking to grow bigger and more effective in 2015, here is an infographic displaying 25 video marketing statistics.
Lee13 August 2015
Every now and then, especially when I'm out of ideas for decent blog posts, I'll post up a 'what we're working on'. What this is (pretty sure you already figured…
Lee25 June 2015
But we only budgeted £500 for a video! Ok, but we can't make you a 2 minute explainer video for that. Well, I don't see why...it can't be that hard, it's just…
Lee29 May 2015
...we're super nervous about video and our marketing guy thinks it's safer to do what we've always done (even if it doesn't work) I get it. Diving into anything new…
Lee1 April 2015
Erm, now what? Some clients think exactly that after we deliver their video...'now, what do we do with it?'. Actually, they're ahead of a lot who imagine that by simply…
Lee18 March 2015
We have a pretty good guide to how things move along when creating an animated explainer video, but in truth, every project is unique. In some cases, the client asks for a…
Lee11 February 2015
Quite often, we'll disagree with you. This is not to suit our needs or to make our jobs easier but for the sake of the project. Some clients take this…
Lee1 January 2015
How long should an explainer video be? There's no one singular answer but here's a guide to getting it about right. 30 seconds If you're looking for a 30 second…
Lee26 December 2014
Its not a secret that most of us prefer to watch something rather than read about it. This is especially true when the subject matter is not something that we…
Lee1 November 2014
'Risk' I couldn't begin to tell you about how many times a great idea has been stripped down to a good idea because of fear. Something with massive potential becomes…
Lee23 July 2014
A video is 50x more likely to show up on page 1 of google search results than text based web pages. Don't have a promo video for your business? Lucky…
Lee21 July 2014
We cover everything What parts of the production process do we cover? We get asked this before just about every job. The easy answer is 'we cover everything'. However, below…
Lee16 July 2014
I think this vital question gets overlooked all too often. Because explainer videos are becoming more and more of a center piece as far as marketing a product or service…
Lee7 July 2014
Here's everything you should know about explainer videos. What are Explainer videos? Let's start at the core. Explainer videos are 1-2 minute videos that explain and/or promote a business, service or…
Lee3 June 2014
We create style samples to give our clients a rough idea of what creative direction we're heading in. One such sample (I created this earlier today) is shown below... We create…
Lee12 May 2014