T his initial portion of the project is where we get to know each other, discuss targets and deadlines, find out what you need and get some of the formalities out of the way. It is important at this early stage to make sure that we are creatively on the same page and that you tell us everything we need to know about the product, business or idea that you want the video to explain or promote.

Pre-production is perhaps the most important part of the project. Unless pre-production is given the proper care and attention it deserves, the project will suffer greatly. Here, we will shape the way the video will sound, look and flow. The script, storyboards and the animatic are all equally important in getting the feel and cadence of the video just right. Pre-production usually takes about four weeks to complete.

Before we move ahead with production, the client will have a very good idea of what the final product will look and sound like from the storyboards and the animatic. So, there’s not much for the client to do during production. We produce the video, edit the audio, render the file and upload a review copy once it’s completed. Production generally takes about two weeks to complete.

Following feedback from the client, we will make requested amendments and alterations. We offer up to three sets of revisions but in most cases, only one or two sets are necessary as there are ample opportunities to adjust the creative direction while working on the script, the style and when reviewing the storyboards.

We’re almost done! We’ll upload the finished version for review. All we need at this stage is the final sign-off before we send the file for you to publish, present, share online and do with what you will.