What video represents is the chance—if you invest in it—to tell your story in a way that sticks.
- A video is 50x more likely to show up on page 1 of google search results than text based web pages. (ReelSEO, Forrester)
- Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth.
- The average explainer video is watched on average for about 2.7 minutes, compared with 28% of website text shown to be read on average. (Statisticbrain)
- Visitors continue navigating your website for an average extra 2 minutes after viewing a video (Diode Digital)
- Buyers and sellers can typically visit an average of nearly 5 websites before deciding which product to purchase. When you add video to your website, this number decreases to less than 2 (AgentImage)
- 18 Million Words – The value of 60 seconds of video, or the equivalent of 3,600 average webpages. (SMK)
- 100 Million – The number of people watching at least one online video each day
- 64% – How much more likely website visitors are to buy a product on an online retail site after watching a video
- 60% of users watch video content before reading text on the same page (Diode Digital)
- Video constitutes 50% of all mobile online traffic and over 90% of internet traffic (Diode Digital)
- 20% of people share videos on their cell phone and 41% watch videos on their cell phone (Pew Center)
- 72% of people watch YouTube or Vimeo Videos (Pew Center)
- 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (3M Corporation)
- Photos are liked 2x more than text updates, while videos are shared 12x times more than links and text posts combined (SproutSocial)
- Not only do videos provide a 74% increase in your visitors’ understanding of your product or service compared to pictures, but they also increase the likelihood of your visitors purchasing your product or service by 64%. (Quicksprout)
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