Attention grabbing and easy
So,why is it that huge companies like Microsoft and Google are using animated explanation videos to push their products? Well, it’s all to do with getting and then keeping your visitors attention. On average, a new visitor to a website sticks around less than 60 seconds and has generally made up their mind about your site within the first 10. Why? Because peoples attention spans while online are diminishing and this means that you need to grab them quickly and make sure that your sales pitch requires almost no effort from the visitor. Explanation videos give you that option. A visitor can watch your web video, make absolutely no effort to click, scroll or read and be entertained at the same time. Would you rather read a 1000 word web page, view a PDF, check out a PowerPoint style presentation or watch an amusing animated demo video? This, however, is only a small part of why explanation videos increase sales and bring in new traffic.
Search Engine Optimization
“…any given video in an index of searchable keywords has a 50 times better chance of appearing on the first page of results than any given text page.” - Mashable.
Using explanation videos puts you at an immediate advantage since Google is structuring its search results to favour websites that include video. The #1 search engine in the world is pushing video to the front of the queue, so what about the #2 ranked search engine in the world? Considering the #2 position is filled by YouTube, a demo video is a safe bet to get your website some traffic and your brand seen by the right pairs of eyes.
“…so few interactive marketers focus on video optimization that most of the videos in Google’s index aren’t very well optimized — so if you optimize your videos well, your chances of success will increase even further.” - forrester.com
“Studies show that video within Facebook get engaged with and clicked more often than just text and questions.” - You Brand Inc.
Uploading your promotional demo video to sites like YouTube, Vimeo etc. and then sharing via those sites to Facebook or Twitter gives your web video a chance to go viral. Youtube gives a viewer a multitude of ways to share their content with others so if someone likes your explainer video, they can send it to their friends, post it on their blog, their Facebook wall or their Twitter feed. Video content is becoming increasingly more likely to be shared than anything else on the web.
It’ll make your website cool
As corny as that sounds…it’s true. Demo videos make a great first impression on new visitors and give you a much cooler and more established image. More than that, a good promotional video is memorable whereas a good web page is easily forgettable. If you’d like to increase your visibility and up your conversions, click here.